Africa holds its breath as the Springboks aim for Rugby World Cup glory

APO Group

APO Group (, the Main Official Sponsor of World Rugby’s African association, Rugby Africa, have sent their best wishes to the South African rugby team – known as the Springboks – as they prepare to take on England in the Rugby World Cup final, being held in Yokohama, Japan on November 2nd.

APO Group Founder and Chairman Nicolas Pompigne-Mognard sent a message of support to Mark Alexander, president of the South Africa Rugby Union (SARU) via WhatsApp on Friday:

“Hi Mark – On behalf of the whole of APO Group, I want to wish the Springboks the best of luck in the final tomorrow! I will be watching the game with all the other fans at Boktown on the Waterfront in Cape Town – cheering the boys on! Please pass on my best to the team – I know they will do Africa proud!”

The whole of the African rugby community will be glued to their television sets for the game – highlighting a love affair with the sport that continues to grow. The popularity of rugby on the continent is thriving and more people are taking up the game than ever before.

Player registration rates in Africa rose 66% in 2017 against a global average of 27% – with the women’s game and schools rugby seeing a particular boost in participation numbers all over Africa. APO Group’s report “The Incredible Rise of African Rugby (” provides further key facts and figures on how the game has developed.

APO Group became Main Official Sponsor of Rugby Africa in 2017 with the goal of promoting African rugby on the continent and internationally, to support the rapid growth of the sport. Earlier this year, the two organizations extended the partnership until 2024.

Rugby Africa and APO Group share the core values of integrity, commitment and team spirit that are synonymous with rugby wherever it is played in the world.

Speaking from Cape Town, where he will be watching the final with the Springbok Supporters’ Club at the city’s official Boktown venue, Quay Four, Nicolas Pompigne-Mognard said the whole of the African rugby community is behind the Springboks: “This game represents a huge moment, not just for South Africa, but for everyone in Africa who loves rugby. This is one of the biggest sporting events in the world, and an African participant in the final helps to cement the great progress made by Rugby Africa in developing the game at grass roots level across the continent. If South Africa wins tomorrow, it is a victory for the whole of Africa.”

Distributed by APO Group on behalf of APO Group.

Media Contact:
APO Group
Caroline Guilhaume
Head of Media Relations 
+41 432 152 100

About APO Group:
Founded in 2007, APO Group ( is the leading Pan-African communications consultancy and press release distribution service in Africa and the Middle East. We assist private and public organizations in sharpening their reputation and increasing their brand equity in target countries. As trusted partner, our role is to leverage the power of media and build bespoke strategies that enable organizations to produce a real and measurable impact in Africa and the Middle East and outside the regional frontiers. The trust and recognition that have been granted to APO Group by global and multinational companies, governments and NGOs inspires us to continuously enhance our value proposition within Africa & Middle East to better cater to our clients’ needs. Among our prestigious clients: Facebook, Dangote Group, GE, Uber, Microsoft, Nokia, Mara Group, PwC, DHL, Marriott Group, Sage, Ecobank, Iflix, Jumia, Samsung, Total, Merck, Société Générale, L’Oréal, Oracle, Philips, Barclays, MoneyGram, Ernst & Young, Orange …

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